Forget what you think you know - the hearing solutions of today are discreet and do so much more than just making the world around you louder.

They can connect to your smartphone and they have amazing features such as noise cancelling technology, microphones that can tell where the sound you want to listen to is coming from and speech amplification so you can hear conversations clearly, even in background noise.

So whether you’re out walking, driving, listening to music or in a busy bar or restaurant, we have tried and tested products that will not only support you, but enhance your life.

The latest hearing aids are tiny computers and their technology can be adjusted and tailored to your unique hearing needs. Their small size and light weight makes them comfortable to wear. They come in different styles, fits and colours. And the best part is, that they’re available at affordable prices too.

A hearing aid is usually made up of three main components: 

• The microphone picks up sounds from the environment and transmits them to the processor.
• The processor analyses the sounds and converts them into electrical signals.
• The loudspeaker or receiver transmits these signals to your ear, where it’s released as sound so you can hear and understand it.

Hearing aids don’t just make everything louder: they amplify the sounds that you need for communication and reduce the disruptive sounds you don’t want.

When you have a hearing loss, everything doesn’t just sound quieter. You probably find certain sounds more difficult to hear and understand than others. Plus, some sounds are unpleasant, or even painful, like sudden loud noises, wind noise, or very high pitches. So if a hearing aid just made everything louder, it wouldn’t be very helpful!

Determining the right volume

Of course, hearing aids do contain technology to amplify sound signals: if you have a hearing loss, you can only hear sounds above a certain volume. But think about it – if everything was made louder to the same degree, noises like a police siren would become unbearable. That’s why hearing aids can be adjusted to cater to your own discomfort threshold. This threshold represents the maximum volume before sounds become unpleasant to hear. For most people without a hearing loss, this value is around 100 decibels (dB). Hearing aids can be set so that sounds won’t be heard above your discomfort threshold, to make sure you’re hearing comfortably.

Background noise and exact frequency ranges

Hearing aids also need to amplify the specific frequencies that you can no longer hear very well. Modern digital hearing aids can cater to your own hearing loss, and to the frequency ranges that you find the most difficult to hear, in a precise and targeted way.

For many people with hearing loss, their biggest challenge is background noise. Trying to have a conversation in a noisy environment, like a busy restaurant, means relying on some very complex processing mechanisms to single out a friend's voice – and when you have a hearing loss, this is much harder. Because this such a common difficulty, hearing aid manufacturers are constantly working hard to improve the technology to help tackle hearing in background noise. Thanks to years of pioneering research, current technology can now significantly improve your ability to hear and understand speech in loud, busy environments.

To help you hear better in other challenging situations, hearing aids also feature a variety of programs. When you switch your hearing aid to a set program, its settings update to what you need to help you hear best in that particular situation, some hearing aids even do this automatically. Hearing aids can also suppress background noise and unpleasant feedback whistling – so the infamous whistling sound that older hearing aids made is now a thing of the past.

Some hearing aids such as the new Phonak Lumity come with Bluetooth connectivity. This means they can connect to other Bluetooth-enabled devices like your mobile phone or TV set and send the sound straight into your ears through your hearing aids. In some cases, a small, additional connector is required, which transfers the signals your hearing aids and the Bluetooth-enabled device.

Did you know that the first patent-registered hearing aid was worn by Queen Alexandra in 1901? From being used exclusively by royal eavesdroppers, to being worn by millions of people in the UK today, hearing aids have only really become popular in the last 200 years.