Cookies and usage control 


Interactive functions 

On some of our websites or applications we offer interactive features such as: For example, blogs, message boards or news feeds. If you are contributing to such features, please be aware that these posts may be viewed by others and are therefore neither private nor confidential. 

How to reach us 

If you have any questions, comments or concerns about this statement, request access to your personal information or exercise your personal rights, please contact us using the contact details below. You can also contact our data protection officer by e-mail at  
Boots Hearingcare Ltd  
21 Trinity Square 
LL30 2RH 

Updated Cookie statement : 13 August 2019 

Cookie Statement 


We reserve the right to change, update or revise this cookie statement or the information it contains at any time without notice by placing an amended statement on the website. Your continued use of the Site means that you accept and agree to the modified Cookie Policy. If you do not accept this (current) cookie statement, please leave the site immediately. 

Why does Boots Hearingcare use cookies? 

In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. 

You can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website. 

What are cookies? 

Cookies are small text files that are stored on your device. 

Some of the cookies we use are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). 

What are cookies used for? 

Cookies allow us to know if your device has already visited our website. Cookies help us better understand how our site or service is used, and they help you navigate effectively between pages. Cookies allow you to consider your preferences, and generally improve your browsing experience. Cookies also ensure that our online marketing activities are relevant to you and that they match your interests. 

What types of cookies does Boots Hearingcare use? 

Generally, there are four cookie categories. Boots Hearingcare routinely uses all four cookie categories. See below for more information about each cookie category: 

  • Necessary cookies: These cookies are necessary to enable the operation of our website, eg. For example, access to registered or secured areas. 

  • Analytical / Performance Cookies: These cookies allow you to collect anonymous data about the usage behaviour of our visitors. These are then evaluated by us, for example, to improve the functionality of the website and to show you interesting offers. 

  • Cookies for functionality: These cookies enable us to collect information about your use of the website, eg. For example, if you are logged in, if you no longer want to see ads, when you signed up or logged out, the status or history of the service tools that you used. These cookies also enable us to tailor our services to deliver enhanced features and content. The information collected by these cookies may be anonymous. They are not used to track your browsing on other sites. 

  • Cookies for the session: Cookies for the session help us adapt our service to your surfing behaviour on our website. These cookies are automatically removed from your device when you close the web browser. 

  • Cookies for Targeting / Third-Party Cookies: Boots Hearingcare, our affiliates or other third parties may use this type of cookie to deliver advertising that suits your interests. These cookies may remind you that your device has visited our website and may also be able to track your device's browsing on websites other than Boots Hearingcare’s. This information may be shared with organisations outside of Boots Hearingcare, such as advertisers and / or ad networks for the delivery of advertising and assistance in evaluating the effectiveness of an advertising campaign or other business partners for the purpose of providing shared statistics on the use of the services and the common Examination of the services. Only pseudonym data is collected. 

Google Tag Manager 

We also use Google Tag Manager to manage the usage-based advertising services. The Tag Manager tool itself is a cookie-less domain and does not collect personally identifiable information. Rather, the tool is responsible for triggering other tags, which in turn may capture data. If you've opted out at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager. 

Using the Remarketing or "Like Audiences" feature of Google Inc. 

The provider uses the remarketing or "similar audiences" feature of Google Inc. ("Google") on the website. Using this feature, the provider can target advertisers to the website by displaying personalized, interest-based advertising ads to visitors to the provider's website when they visit other websites on the Google Display Network. In order to carry out the analysis of the website usage, which forms the basis for the creation of interest-related advertisements, Google uses so-called cookies. For this Google stores a small file with a sequence of numbers in the browsers of the visitors of the website. This number records website visits and anonymised data on the use of the website. There is no storage of personal data of visitors to the website. If you visit another website on the Google Display Network, you'll see advertisements that are likely to include previously viewed product and information areas. You may permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: . Alternatively, you may disable the use of third-party cookies by visiting the Network Advertising Initiative deactivation page at and implementing the opt-out information listed there. For more information about Google Remarketing and Google's privacy policy, please visit: . 

Facebook Custom Audience 

Within our website, we use the "Custom Audience" method of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for statistical purposes and market research purposes. With the help of the obtained data, we can make our Facebook activities more effective and, for example, let us display posts or ads only for visitors to our website. The data collected in this way are only transmitted encrypted to Facebook and are anonymous for us, ie the personal data of individual users are not visible to us. Facebook will use this information according to its data usage policy, see, It may also be stored for these purposes, a cookie on your computer. The data will be deleted after 90 days at the latest. You can object to this collection by blocking the setting of cookies by third parties or by declaring a contradiction to Facebook. 

Boots Hearingcare has no influence on this process of the installation of cookies by Facebook. Please refer to Facebook's privacy policy to know what your rights are and what they do with your personal information processed by the cookies you have installed. 

The information thus collected will be anonymised at a level that is possible. The information is transmitted to the United States and stored by Facebook on servers. 


The use of counting pixels 

Boots Hearingcare uses counter pixels / pixel tags on the internet pages. These are scripts that are mostly used to check third-party targeting cookies. If there is a tracking cookie, the script sends a unique ID to the third-party system to report the conversion. 


The right to review & rectify or delete your data 

You have the right to know what kind of personal data Boots Hearingcare has of you or if you would like to update or correct your personal data with us. To prevent abuse, we may ask you for sufficient identification. If the verification of personal data in connection with a particular cookie is affected, you will be asked to send us a copy of the affected cookie. These can be found in your browser settings. 

How long do cookies stay on my device? 

Most cookies placed by Boots Hearingcare disappear when you close your browser. Some cookies stay a few days, some a few years. You can remove cookies at any time via your browser. 

First-party and third-party cookies 

First-party cookies are cookies owned by Boots Hearingcare, and third-party cookies are cookies placed by a third party through our service on your device. Third-party cookies can be placed on your device by someone who provides a service to Boots Hearingcare. Third party cookies may also be placed by our business partners on your device for use by them to promote products and services to you elsewhere on the Internet. 

How to control and delete cookies

Detailed information about cookies and settings in the browser can be found on the Internet, eg. For example, at . 

Third party sites 

The website of Boots Hearingcare ( ) may contain links to other websites that are not subject to this privacy policy. Boots Hearingcare does not own such websites and does not control or control how these third parties use your personal information. Boots Hearingcare is not responsible for the content of such websites or the use of your personal data. 

It may happen that content from third parties, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites are included in this online offer. This always presupposes that the providers of this content (hereinafter referred to as "third party provider") perceive the IP address of the users. Because without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore required for the presentation of this content. We endeavour to use only content whose respective providers use the IP address only for the delivery of the content. However, we have no influence on it, if the third party providers store the IP address eg for statistical purposes. As far as we know, we will inform users about it. 

Integration of social networks 

At various points we offer functionalities of social networks on our websites and mobile applications. These include: 

  • Link to the offers of Boots Hearingcare in social networks 

  • Forwarding and recommendation functions for Boots Hearingcare content (eg Share and Like buttons) 

All online offers of Boots Hearingcare are generally accessible and usable without the use of social networks. If you use the additional functionalities, please note the following information on data processing: 

1. Linking to the offers of Boots Hearingcare in social networks 

When linking to one of our offers in social networks, eg. For example, on our Facebook page, these are simple links to pages of other providers. We do not transmit any personal information to these other providers with such a link. However, we would like to point out that the online offers of third parties basically have the possibility of identifying at least the origin of a visit. We do not have any influence on third-party data processing, so the Boots Hearingcare privacy policy does not extend to the websites of third parties. 

2. Forwarding and recommendation functions for Boots Hearingcare Content (eg Share and Like buttons) 

At various points in our online services, we offer to share and recommend your content on social networks. Thus, we offer you a comfortable alternative to copy and send links. 

When you visit our pages and use the referral features, we will pass the URL to the social network of your choice. Some networks then complete the link immediately with a selection of the content we offer. Most social networks ask for confirmation before saving or forwarding. 

Please note that as Boots Hearingcare we have no knowledge or influence on how social networks deal with information you have shared and whether this information is made available to other websites. We recommend that you carefully read the respective privacy policy. 

3. Links from Boots Hearingcare offered with social networks 

On our online offers we offer you optional functionalities whose use is linked to social networks like Facebook, Twitter or Google+. If you use social networks, these functionalities make it easier for you to use the Boots Hearingcare page. 

At the same time, these functionalities allow us to tailor our content to your individual interests. For example, to give you some tips. 

Use of Facebook social plugins 

This offer uses social plugins ("plugins") from the social network, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). The plugins are recognizable by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook Social Plugins can be viewed here: . 

When a user calls a web page of this offer that contains such a plugin, its browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated by this in the website. The provider therefore has no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to their level of knowledge: 

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the corresponding information is transmitted from your browser directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany. 

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of users, can be found in Facebook's privacy policy: , 

If a user is a Facebook member and does not want Facebook to collect data about him via this offer and associate it with his member data stored on Facebook, he must log out of Facebook before visiting the website. Other settings and inconsistencies regarding the use of data for promotional purposes are possible within the Facebook profile settings: 


This offer uses plugins from the Google-powered YouTube page. Site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit any of our YouTube plug-in-enabled sites, you will be connected to the servers of YouTube. The Youtube server will know which of our pages you visited. 

When a user is logged in to their YouTube account, they allow YouTube to associate their browsing behavior directly with their personal profile. He can prevent this by logging out of his YouTube account. Further information on how to handle user data can be found in the privacy policy of YouTube at 


Contact / Privacy Officer 

Boots Hearingcare 
Data Protection Officer 
21 Trinity Square 
LL30 2RH


Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name Provider Purpose Expiry Type
ASP.NET_SessionId Preserves the visitor's session state across page requests. Session HTTP
JSESSIONID Preserves users states across page requests. Session HTTP


Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Name Provider Purpose Expiry Type
_dc_gtm_UA-# Used by Google Tag Manager to control the loading of a Google Analytics script tag. 1 day HTTP
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP
_gat Used by Google Analytics to throttle request rate. 1 day HTTP
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day HTTP
collect Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. Session Pixel
Ub-emb-GUID# Unclassified Persistent HTML


Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name Provider Purpose Expiry Type
_gcl_au Used by Google Ad Sense for experimenting with advertisement efficiency across websites using their services. 3 months HTTP
_hjIncludedInSample Determines if the user's navigation should be registered in a certain statistical place. Session HTTP
Ads/ga-audiences Used by Google Ad Words to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Session Pixel
d Collects anonymous data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content. 3 months HTTP
mc Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads 13 months HTTP
MUID Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. 1 year HTTP
MUIDB Registers data on visitors from multiple visits and on multiple websites. This in formation is used to measure the efficiency of advertisement on websites.
1 year HTTP
Pagead/1p-user-list/# Unclassified Session Pixel
pixel/p-cF2BSwfnm1Z8d.gif Unclassified Session Pixel
r/collect This cookie is used to send data to Google Analytics about the visitor's device and behaviour. It tracks the visitor across devices and marketing channels.
Session Pixel
Test_cookie This cookie is used to send data to Google Analytics about the visitor's device and behavior. It tracks the visitor across devices and marketing channels. 1 day HTTP


Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name Provider Purpose Expiry Type
CMSCsrfCookie Unclassified Session HTTP
Ict_0 Unclassified 10 years HTTP
Ict_master Unclassified 10 years HTTP
Ictf_il1388 Unclassified 10 years HTTP
Ictf_in1388 Unclassified 10 years HTTP
Ictf_master Unclassified 10 years HTTP
testinfinitycookie Unclassified Session HTTP
Ub-emb-id Unclassified Persistent HTML