Supporting Alzheimer’s Research UK
Boots Hearingcare is proud to partner with Alzheimer’s Research UK, the UK’s leading dementia research charity. We are working together to transform public awareness of how looking after your hearing supports brain health, while raising vital funds to find a cure for dementia.
Our partnership
Boots Hearingcare is joining Alzheimer’s Research UK as a Think Brain Health partner. The campaign helps people identify the simple steps they can take to look after their brains to help reduce the risk of developing dementia, such as preventing and managing hearing loss.
We’re encouraging customers to book a free hearing test, helping to identify any changes early and provide the right support where needed.
For every customer who purchases and retains hearing aids with Boots Hearingcare, we will donate £1 to Alzheimer's Research UK to support vital dementia research and help fund the search for a cure.
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Why hearing health matters
Research suggests that nearly half of dementia cases worldwide could be prevented by addressing factors we may be able to influence, including hearing loss.
Hearing loss is one of the largest modifiable risk factors. If everyone took steps to prevent or manage hearing loss, there would be seven fewer cases of dementia for every 100 people who develop it worldwide.
There are steps we can take to protect our hearing through regular hearing tests and wearing prescribed hearing devices. These steps can help protect brain health and keep us connected to the people and world around us.
Think Brain Health Check-in
Alzheimer's Research UK's Think Brain Health Check-in is a free online tool to help you learn more about the steps you can take to support your brain health. You'll receive a personalised report showing what you're already doing well, along with practical tips to help give your brain some love. It's never too early or too late to think about brain health – whether it's loving your heart, staying sharp or keeping connected, small changes can add up to make a positive difference over time.
Take a simple step today
Looking after your hearing is an important part of your overall health and wellbeing.
Boots Hearingcare and Alzheimer's Research UK encourage people to monitor their hearing health, just like you do with regular eye tests and dental check-ups.
If you've noticed changes such as difficulty following conversations or needing to turn the volume up, it may be time to get your hearing checked.
Book your free hearing test today and take a positive step for your hearing health.