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Our values: what drives us at Boots Hearingcare


Our values drive everything we do, they shape the way we care for our customers and how we support each other. Whether it’s our customer-first approach or our passion for innovation, our values give you a real flavour of what it’s like to work with us and what we look for in our people.

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We care

At Boots Hearingcare, we care for our employees, customers and consumers, as well as our shareholders and society.

• We listen carefully so we can truly understand people’s needs and deliver the right solutions.

• We always act with others’ best interests at heart.

• We treat everyone with respect.

• We consider the impact of our actions on colleagues, customers, consumers, shareholders and society.

We drive innovation

We’re always looking for new ideas and bold approaches that can make a real difference for our customers.

• We make time to learn, step outside our comfort zones, and build new skills.

• We anticipate changing customer needs and think ahead to future challenges.

• We explore fresh ideas and partnerships with curiosity and creativity.

• We’re not afraid to test, adapt, and take smart risks to find better ways of working.

We strive for excellence

By acting with agility and aiming high, we’re always improving our products, services, and ways of working.

• We question how we do things today and look for ways to do them better.

• We take actions that lead to meaningful improvements.

• We use best practices and smart methods to free up time and resources for new ideas.

• We support each other’s personal and professional growth with honest, constructive feedback.

• We take ownership, act with integrity, and deliver on our promises.

• We set clear expectations, measure our progress, and are open about our results.

We build the best team

We believe teamwork and diversity of thought make us stronger, and help us deliver the very best for our customers.

• We encourage different voices, ideas, and perspectives.

• We value and celebrate the unique skills and experiences everyone brings.

• We work together, drawing on the right people to reach the best outcomes.

• We seek and share learning opportunities to grow ourselves and support each other.

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