0345 270 1600
A full list of cookies we use
 Cookie Purpose of Cookie
Google AdWords
Conversion
3rd party 
Expires in 90 days
This cookie tells Boots which customers have made a purchase after being directed to the website by Google AdWords.

We are conducting a study where Google matches customer information tied to our in-store transaction data with Google Ads user information – this is known as Google Store Sales Direct. The information collected is for research purposes – if you wish to opt out please visit https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en 

Google Audience Sharing is a remarketing feature that lets us target consumers based on their past browsing behavior. To opt out, https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en

 
Google AdWords
Remarketing, ide 
1st party 
Expires in 90 days
Remarketing is a feature that lets us customise ads for people who have previously visited the site. To opt out, visit: https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en

 
DoubleClick, Floodlight 
id, ide, gad, gads 
3rd party 
Expires in 730 days

 

Google uses cookies, like the PREF cookie, to help personalize ads on Google properties, like Google Search, particularly when you aren’t signed in to a Google account. It does this by setting a unique user ID. We also use one or more cookies for advertising we serve across the web. 

One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain doubleclick.net. Another is stored in google.com and is called ANID. We use other cookies with names such as DSID, FLC, AID, TAID, and exchange_uid. Other Google properties, like YouTube, may also use these cookies to show you more relevant ads. 

We also use cookies for advertising we serve outside of Google. The main advertising cookie is called ‘id’ and it is stored in browsers under the domain doubleclick.net. Google uses others with names such as _drt_, FLC, NID and exchange_uid.

DoubleClick uses cookies to improve advertising. Some common uses are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. Read more here: https://policies.google.com/technologies/types

If you opt out of ad personalisation using Google’s Ads Settings, you will no longer receive personalised advertising from Google but you will still be used for performance reporting. Read more here: https://adssettings.google.com/anonymous?sig=ACi0TCiK91JeIjpChkC20plCgm6U3-RQAeBWa_B2eYaQTgMgXh5MHsAVSqum22RNehggDv18BNhcSc_1sR-vCFmO3L4_7W2H0g&hl=en

We are conducting a study where Google matches customer information tied to our in-store transaction data with Google Ads user information – this is known as Google Store Sales Direct. The information collected is for research purposes – if you wish to opt out please visit https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en 

Google Audience Sharing is a remarketing feature that lets us target consumers based on their past browsing behavior. To opt out, https://adssettings.google.com/anonymous?sig=ACi0TChDO3SJBlcS5XoYqUE0tJj2y4tcP6wb8mfM2q4U2uBEDbkmJ7c1IGH-jOS84Q2TTiSaGzPlVp2-3oc5nLB6E5Fl-kUnzA&hl=en

 
Microsoft Bing 
ti, ver, mid, evt, p, r, ec, ea, ev, el, gv, gc, ifm, rn, tl,kw, lt, lg, sc, sh, sw, pl, sid, msclkid, _uetmsclkid 
1st party 
Expires within 13 months

 
We use Bing Ads to promote Boots.com online. To more effectively market our products and services, we use a cookie to record your transaction. 

A UET tag records what customers do on the website, then Bing Ads starts collecting that data which allows website administrators to create conversion goals to track conversions or target audiences using remarketing lists. UET is a prerequisite for conversion tracking and remarketing in paid search. 

UET collects the following data and Bing Ads retains it for 180 days. UET also collects the IP address and the Microsoft cookie (with an expiration date of 13 months). This cookie contains a GUID assigned to the user’s browser, and/or an ID assigned to a user as long as it authenticated through their Microsoft account. In general, the cookie in the relevant domain and IP address are always passed with every http request and not just via UET. Bing Ads doesn't resell this data to third parties or share it with other advertisers. To read more, visit https://help.bingads.microsoft.com/#apex/3/en/53056/1

ti: Universal Event Tracking (UET) is a way for advertisers to report user activity on their websites to Bing Ads. They do this by installing one site-wide tag. UET is a prerequisite for advertisers to track conversions or showing customers ads after they've left a website without buying anything.
ver: identifies the version of UET being used
mid: Once the UET tag is installed by the advertiser across their website, this cookie reports user activity on the advertiser website to Bing Ads. 
evt: This cookie shows the difference between the basic effort of a page loading and a customer performing an action on the page. The advertiser chooses what actions the customer performs ('custom events') that they are told about.
p: Identifies webpage.
r: Identifies referrer URL.
ec, ea, ev, el: These are needed if advertiser chooses to use custom events for tracking conversion or showing customers ads after they've left a website without buying anything.
gv: Needed if advertiser chooses to track variable revenue.
gc: Needed if advertiser chooses to track variable revenue.
ifm: Indicates if the tag comes from within an iFrame. An iFrame acts as a container on a webpage which can display other web pages.
rn: Handles browser cache.
tl: Used to construct digital signature so that we can detect fraud
kw: Identifies keyword that successfully found the web page
lt: Identifies page load time
lg: Identifies browser language setting
sc: Identifies screen color depth of user
sh: Identifies screen height of user
sw: Identifies screen width of user
pi: Identifies digital signature of user - one way hash of tl, lt, lg, sc, sh, sw.
sid: Session ID, which is unique per domain and is used to improve the accuracy of conversion tracking. UET sets a first-party cookie on a site’s domain for this parameter.



msclkid, _uetmsclkid: Ad click information, generated at ad click time and attached to the landing page URL when auto-tagging of Microsoft Click ID is enabled. The Microsoft Click ID has 1N added to the end if cookies are blocked by the browser and the msclkid parameter is in the landing page URL.
Google Analytics 
_ga 
1st party permanent 
Expires in 2 years

 
This cookie distinguishes users from each other.

 
Google Analytics 
_gid 
1st party permanent 
Expires in 24 hours
This cookie distinguishes users from each other.

 
Kentico
CMSCookie, Preferred Culture, ViewMode
1st Party
Permanent
Expires in 1 year
Our website is built on this platform and these cookies are to help us identify what country you’re visiting from and what device to ensure the website is translated and viewed correctly.
 
Infinity
ict_
1st Party
Expires in 10 years
We use a system called Infinity to change the phone numbers on the website so we can measure which channels are driving calls into our contact centre. The cookies are used to ensure you always get the same phone number when visiting our website.
Hotjar
mp_, ajs_, ASP_
1st Party
Permanent
The Hotjar console can identify recorded sessions from the same user, so multiple visits from the same user can be bundled together. This cookie can aggregate these visits.
 
This cookie provides the details needed to compile a recording showing different pages a user visited during a unique visit to a website.
 
 
We use cookies to provide you with the best experience on our site, to show you personalised content and ads. If you continue browsing with us we'll assume that you're happy to receive cookies. Find out more about cookies.