Hearing aids in 2011 are so much more than the big beige models of the past.

Technology is constantly evolving, and hearing aids in 2011 are more like mini digital computers producing more natural hearing than ever before. Gone are the days of hearing aids that simple amplify all sounds - making them louder but not necessarily clearer. Today's hearing aids enhance important sounds like speech, whilst reducing background noise for ultimate clarity and comfort.

How do they do this? Well, as technology progresses manufacturers can add more sophisticated functions and features to hearing aids. Hearing aids can now be tailored to the individual demands of the user, taking into account the type of hearing loss and the environments regularly faced by the user.

1. They focus on important sounds

Most hearing aids now include multiple microphones which enable them to focus on specific sounds whilst reducing background noise. That means if you're in a busy restaurant amongst lots of hustle and bustle you'll still be able to hear the conversation at your table.

2. They analyse your environment

Many of today's hearing aids can analyse the sounds in the environment and automatically adjust to the most appropriate settings so you enjoy the best hearing you can.

3. They learn!

Modern hearing aids track your usage patterns and learn your preferences and then automatically apply them when you are in a similar situation.

And even better, just like with today's computers and telephones this technology can be packed into increasingly smaller microchips. That means wearers get all the power of a larger hearing aid in a much smaller, more discreet package.

Boots hearingcare offers a huge range of the latest hearing aids that provide high quality amplification and excellent sound reproduction. Digital Hearing aids from Boots are not only discreet but are also packed with all the latest functions designed to help you to hear better in all aspects of your life.